→
Total Cost
$3,310.67
▼ 38.7% vs prior period
Clicks
3,833
▼ 40.5% vs prior period
Impressions
220,080
▼ 35.9% vs prior period
Conversions
196.0
▼ 49.0% vs prior period
ROAS
6.51×
▼ 16.8% vs prior period
Clicks & Cost Over Time
Search Impression Share
59.2%
Lost to Budget: 1.1%
Lost to Rank: 39.7%
Insight: Rank is the bigger constraint — improve bids / Quality Score to win more auctions.
Per-Campaign Breakdown
| Campaign Name | Cost | Impr. | Clicks | CTR | Conv. | ROAS | Search IS |
|---|---|---|---|---|---|---|---|
| GO | SHOP | 187 | BND | Pads | $1,197.22 | 95,811 | 978 | 1.02% | 38.0 | 3.38× | 67.4% |
| GO | SRCH | 187 | BNDZ | $935.76 | 2,834 | 863 | 30.45% | 59.0 | 7.20× | 79.2% |
| GO | SHOP | 187 | ANB | 01 | Pads | $807.91 | 119,608 | 987 | 0.83% | 55.0 | 7.13× | 51.6% |